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Liberate Your Style.
HYPE Brand Logo
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Artistry in
Every Frame

"HYPE" is excitement, enthusiasm, and audacity. It's an expression of presence and style, just as you express yourself through music and fashion.

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Sustainable
&
Sophisticated

Our Concept

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Sustainable, Bold-Framed Eyewear

HYPE utilizes "HEXETATE," an eco-friendly material free of harmful chemicals. It's next-generation eyewear that combines outstanding design with environmental consciousness.

Another key feature of HEXETATE is its lightness. Its low specific gravity, compared to typical resin materials, makes it feel incredibly light despite its voluminous appearance, offering a surprisingly comfortable fit.

The Art of the Frame

Discover the secrets to our comfortable, durable frames, made possible by the finest materials and technology.

Bold Frame Design

Overwhelming Presence

Unique, extra-thick, and bold frames unlike any other.

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Eco-Friendly Material

Made with HEXETATE, an eco-friendly material free from harmful chemicals.

Lightweight Frame

Surprisingly Light

Despite their thickness, they offer a lightweight fit due to the material's low density.

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The HYPE Philosophy

HYPE is more than eyewear; it's a statement. It's about expressing your identity with confidence and flair.

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